Are your Sunk Costs stopping you from achieving High Performance?

Are your Sunk Costs stopping you from achieving High Performance?

Should the price you paid for your house 10 years ago affect your decision to sell today?

Should the history and duration of your relationship affect your decision whether to stay in it or not?

Or should the "blood, sweat and tears" you poured into your entrepreneurial venture affect your decision to give up or "stay in the fight"?

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